Using SoLoMo (Social, Local, Mobile) to Communicate Behavior Change

SoLoMo is a new and effective communications strategy to promote healthy behaviors to employees in their workplace and surrounding environments and incentivize them to spread their behavior socially. Originally conceived as a marketing tool, SoLoMo is drawing the attention of organizations’ HR professionals because it integrates social, local and mobile communications to attract and create loyal followers who are motivated to share their enthusiasm for a brand, event, initiative or health benefit wellness program using online social networks.


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